Chromakey gives you the ability to insert your photography client into a background of your choosing by having them pose in front of a vibrantly colored screen. You can do this in post-processing programs by removing and replacing the chromakeyed color with the background of your choosing. While you can technically chromakey any color, opting for a very exaggerated color, neon green or blue, will reduce the chance of your client accidentally looking like a floating head without a body because you chromakeyed the color of their dress.
In the shot above I used a two light setup. The main light, camera left, is a Profoto D1 1,000Ws head inside of a 50 inch Westcott Apollo Softbox. While the idea of mixing what is considered to be a high-end strobe with a budget softbox my not sit right with some, I find the indirect lighting source from a Westcott or Photek to give a really nice and even light. The 60 inch Photek Softlighter, which I also enjoy using, may only cost $95 but gives a really nice, soft, and even light. If these lower cost indirect sources are good enough for the likes of Mario Testino and Annie Leibovitz, then they are good enough for me. Clay Cook did an great article on these lighting sources, "Lighting Like Leibovitz," that you can find here.
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