Position these lights to point at the backdrop and use manual settings to achieve the “blown out highlights” effect. Make sure the light reading is at least 3 stops higher than the light on your subject. Light bounced off the blown-out background will also create a back-lighting effect on your subject, the degree of back-lighting depends on the angle at which background light are pointed at the background.
The picture posted here is definitely deceiving, but overall I am happy with the product. I don't know how the photographer edited and/or modified the print in the listing to have the "depth" of the floor like that. I have two pictures that I will submit to show what I received - these are UN-EDITED photos (not run through Photoshop, only added my name to the bottom). I ended up using a floor cloth, as you can clearly see in the image. If the photographer used a separate floor cloth to achieve the extended "brick" look, I could understand it, but as the photo stands it is very deceiving. Obviously there were some adjustments made to bring out the colors in the background too. I can easily achieve the same "rich" colors in Photoshop or some other similar photo editing program.

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