The main cause of this working is distance. Notice how close the subject is standing to the background and how far away the main light is from the subject. In this example, the subject is approximately 2 feet from the backdrop and the main light is approximately 4 feet from the subject. If you're new to this, I would recommend starting with your main light a bit further back to make it a little less challenging. You will see why in a second.
The idea is to hang this backdrop so that some of the floor print is actually hanging up off the floor and this works very well. The full-length photo shows this way of hanging the backdrop. However, it also works very well if you just hang the backdrop so that the brick is straight up and the floor print is on the floor. The creases from the item being folded are not avoidable, but I did not do a thing to try to remove them and, as you can see, they did not cause any problems in these photos. I am very careful to fold the backdrop when I'm done with it on exactly the same creases so as not cause any further creases or wrinkles. It's easy to do, but a large floor area is very helpful when folding. The smaller sized one might be a better option if you shooting only single subjects. I bought the LimoStudio backdrop frame LimoStudio Photo Video Studio Adjustable Muslin Background Backdrop Support System Stand & Cross Bar, AGG1111and the two together are awesome. I truly love this product!
What this tells us is that the further away the light source is from the subject and backdrop, the more likely we are to get an equal exposure from one to the other. The quality of the light source can also change with distance. You will notice that as the light gets further away it becomes a harder light with less transitional values. Also, if the subject appears to be further away from the backdrop in the last image, it's due to me needing to use a shorter focal length (zoom out) to avoid getting the softbox in the shot. The shorter focal length exaggerates perspective.
The idea is to hang this backdrop so that some of the floor print is actually hanging up off the floor and this works very well. The full-length photo shows this way of hanging the backdrop. However, it also works very well if you just hang the backdrop so that the brick is straight up and the floor print is on the floor. The creases from the item being folded are not avoidable, but I did not do a thing to try to remove them and, as you can see, they did not cause any problems in these photos. I am very careful to fold the backdrop when I'm done with it on exactly the same creases so as not cause any further creases or wrinkles. It's easy to do, but a large floor area is very helpful when folding. The smaller sized one might be a better option if you shooting only single subjects. I bought the LimoStudio backdrop frame LimoStudio Photo Video Studio Adjustable Muslin Background Backdrop Support System Stand & Cross Bar, AGG1111and the two together are awesome. I truly love this product!

With a 20 or 24-foot long backdrop you’ll be able to cover just about every style of portraiture and product photography. These backdrops are great if you want to photograph a larger family full-length, or have a video shoot that requires movement. These long backdrops are great for when you want to pull your subjects far from your backdrop as well.
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