Chromakey gives you the ability to insert your photography client into a background of your choosing by having them pose in front of a vibrantly colored screen. You can do this in post-processing programs by removing and replacing the chromakeyed color with the background of your choosing. While you can technically chromakey any color, opting for a very exaggerated color, neon green or blue, will reduce the chance of your client accidentally looking like a floating head without a body because you chromakeyed the color of their dress.
The picture posted here is definitely deceiving, but overall I am happy with the product. I don't know how the photographer edited and/or modified the print in the listing to have the "depth" of the floor like that. I have two pictures that I will submit to show what I received - these are UN-EDITED photos (not run through Photoshop, only added my name to the bottom). I ended up using a floor cloth, as you can clearly see in the image. If the photographer used a separate floor cloth to achieve the extended "brick" look, I could understand it, but as the photo stands it is very deceiving. Obviously there were some adjustments made to bring out the colors in the background too. I can easily achieve the same "rich" colors in Photoshop or some other similar photo editing program.

Display your photographic backdrops, floors, and floordrops using durable support equipment and accessories. You'll find a variety of stands and support kits that come with everything you need for mobile photography projects and studio setups. Many styles feature telescoping crossbars and adjustable bases to suit a variety of image heights and widths. Some support systems also feature multicolored chains so you can easily select the right background for your needs.
A Computer Printed Photography Backdrop can be printed either on a canvas material, a wrinkle free material (Freedom Cloth), or even as a pop up portable backdrop (Twist Flex). Printed backdrops are available in a variety of styles and sizes. If you have any questions or need a little help choosing the perfect design for your backdrop, please don't hesitate to contact us at 1-800-844-5616.
I was a little thrown off that it came folded up in an envelop, as this lead to some significant "creasing". However, I just laid the material flat, rolled it up and hung it vertically so gravity would pull the creases out. After a couple of days of hanging, it is pretty much wrinkle free. I had been a little concerned about other reviewers' comments about the image quality (digital printing) on the actual backdrop, but mine is perfectly fine. Again, my only "negative" is that the backdrop appears to have a greater "floor depth" than what I currently have.
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In summary, the key factors to getting the backdrop and subject lit in a similar exposure zone is distance; The distance of the subject to the background and the distance of the light source to the subject. Decrease the distance of the subject to background and increase the distance of the main light to the subject to make this easier. The key factor for getting a soft and directional quality to the light is also distance, but it's the opposite. By getting the light closer to the subject, we can create a softer light with more directional qualities. Also remember that these qualities of the light are relative to the size of the light source. If you are using a smaller light source, you will need to get it in closer to hold those transitional values. If you are using a larger light source, you may be able to get your light further back and still hold those soft-light qualities. Also, if the examples and basic principles here make sense to you, you have kind of just learned the inverse square law!
So why only 4 stars and not 5? I personally don't like the very top of the backdrop. If you look at the pictures carefully (I don't know if you can actually see this because I tried to crop these out), it looks like there are ceiling lights on a dark alley street. Scientifically, that's impossible and realistically, it looks WEIRD. But other than that, it's near perfect for what you're paying for.
Photo Floors or as we like to call them Roll Up Floors are the perfect compliment to any backdrop. Lightweight, easy to roll for storage, and very realistic.  Photography floors are made of a thick durable neoprene rubber backed material which provides an anti slip faux flooring mat.  Whether you are looking for a faux wood photography flooring or trying to bring the grass fields indoors, there are tons of options.
The folks at the slanted lens are anything but low value so it was kinda surprising to see that many of their setups are actually low-budget DIYs. The short below shows six of those tricks including a plumbing backdrop hanger, a ton of budgety lighting solutions (some of which we have covered in the past, but their softbox is pure budget geniusity) and my favorite, another use for a tarp.
well my fault i didnt pay attention to other posted reviews that said order multiples. i only ordered one and of course it was no where near enough to do a proper back drop. so i will need to buy maybe 2 more. the picture seems a tad misleading cos it looks like just one solid panel. One Panel is the equivalent of one of my House curtains. which is where i hung this up, over my windows, to make a back drop for our New years eve family party. LOL it was real conversation piece.
For a dramatic or edgy appearance, go with low-key lighting. Low-key lighting also focuses attention onto your subject by surrounding them in shadows instead of light. To do this, you want to ensure that your solid black backdrop is at least 3 stops darker than the light on your subject. With low-key lighting, you also need to ensure that none of the light from your subject is hitting your backdrop. Grids and flag are very helpful for this.

If you're looking for photography backdrops suitable for outdoor or portable use, collapsible backgrounds are both economical and space-efficient choices. Many fold down to a third of their size, and come with convenient carrying bags so you have room to pack and protect multiple backgrounds. Several styles feature reversible designs, to give clients a choice of colors and patterns. Pastel pink and blue backgrounds work well for baby showers. Urban-inspired prints let kids and teens show off their more expressive side. You'll also find options in camera-ready, chroma-key colors suitable for special effects projects.
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