A. Many photographers choose a continuous lighting set as a introductory set because of its low starting price. Additionally, continuous lighting allows you to control shadows, and to take the time to figure out the exact camera settings to use. However, continuous light generates heat, so if you’re shooting portrait photos, your subjects could grow uncomfortable.
In summary, the key factors to getting the backdrop and subject lit in a similar exposure zone is distance; The distance of the subject to the background and the distance of the light source to the subject. Decrease the distance of the subject to background and increase the distance of the main light to the subject to make this easier. The key factor for getting a soft and directional quality to the light is also distance, but it's the opposite. By getting the light closer to the subject, we can create a softer light with more directional qualities. Also remember that these qualities of the light are relative to the size of the light source. If you are using a smaller light source, you will need to get it in closer to hold those transitional values. If you are using a larger light source, you may be able to get your light further back and still hold those soft-light qualities. Also, if the examples and basic principles here make sense to you, you have kind of just learned the inverse square law!
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